Google Search is one of the best search engines out there, and could easily even be considered the best. Compiling search data from quite literally across the world and presenting it in an order that almost always proves relevant is what makes the engine shine. Sure, other search engines can pull up results as well, but speed, efficiency, and effective ranking are traits that Google Search has fully nailed down after years of being at top in the business. Of course, budget counts for something as well and Google has the enviable position of being able to throw quite literally as much money as it wants on Search. Making it better and more efficient is, after all, the goal. Even if advertisements are annoying.
Google’s typical metrics for ranking websites revolve around core web vitals, referred to as CWV, and search engine optimization, often shortened to SEO. The former is easy: it measures factors such as page speed, visual stability, and responsiveness. Pages that take too long to load or are buggy are naturally kicked lower down the line. SEO is a metric that essentially judges a bunch of different things in a webpage’s layout, i.e.: how efficient is the page in terms of delivery of information? Cluttered pages go lower down the line and don’t get ranked as high as neater pages do. While SEO is used across the board for all versions of Google Search, most CWV and page experience metrics were kept exclusive to mobile devices.
Now, as they’re being introduced to desktops, Google has the responsibility of deciding what stays and what goes. Naturally, websites with HTTPS addresses are ranked higher and will continue to receive the same treatment. Mobile friendliness, however, is a metric that will not carry itself over to desktop versions of Search. Simply put, if a website has both a mobile and a desktop version, then Search will only consider the latter’s CVW and page experiences when ranking it amongst results.
Page experiences as a measuring metric will roll out across desktop versions of Search starting from February, 2022. Google is also planning on providing desktop websites with tools to help them better understand how their website is doing ranking wise via a Search Report that will be issued to developers.
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