June 6, 2023


Innovation Leader

How Digital Technology Companies Can Leverage DevOps To Prepare For The Challenges Of Digital Transformation

Deepak is the co-founder and CEO of TO THE NEW, a leading digital tech company.

The rising demand for tech solutions has enabled digital technology companies to automate their processes, making tech services a very competitive space. However, application modernization and infrastructure have never been easy. Besides many efforts to create stable and secure software, the development teams cannot match the speed and agility needed across client projects. This is where DevOps comes in.

DevOps is not a programming language, software or a course one can learn. It is an ideology, a philosophy that combines development (“dev”) and operations (“ops”). In simpler words, it is an approach that breaks down the barriers between traditionally siloed teams of developers and system administrators and deliberates their tasks when working together on a project. DevOps combines people, processes, practices and tools while promoting waste minimization in any implementation thanks to its lean principles. This amalgamation results in accelerated delivery of applications and services that deploy products and solutions, adapting to the changing, modern market than typical traditional software development processes.

Here’s how the IT service providers can leverage DevOps to align to their customer business demands and requirements:

Better Collaboration And Communication

Traditionally, the teams were structured to work on different elements of the project. None of these teams ran into each other’s roles, and there was no collaboration. This concept was a failure in case of any issues and crises. You can use DevOps to solve this problem by bringing cross-functional teams together and enforcing the developer and system operations teams to be closer to the problem, resulting in comprehensive feedback, collaborative decisions and faster resolutions.

Faster Go-To-Market

You can use DevOps to eliminate any procedural friction from the software development process and make the SDLC (software development cycle) more streamlined and faster. It ensures continuity in the development, testing, integration, deployment and monitoring processes, thus fostering more active feedback. In case of any issues, they can be detected and fixed in the initial stages. Therefore, technology service providers can add new or develop existing software and roll new features to market quicker.

Automation And Improved Work Quality

Automation is a fundamental principle of DevOps practices. The golden rule is “automate everything” from development to deployment. Employing automation reduces human intervention and frees up workers from monotonous, repetitive tasks. This removes possibilities of human errors, shifting their focus to other valuable work at hand, thus advancing the quality of the products. Additionally, the consistency in application delivery is maintained as the machine’s performance isn’t affected even after hours of work.

Enhanced Software Reliability

Agile developers and operations teams use specialized monitoring tools to measure software performance. DevOps provides the ability to augment a developer’s application-centric visibility with an additional 360-degree view into other layers such as network, storage, virtualization, etc. Along with continuous feedback and automated testing, DevOps results in more foolproof and frequent releases, intensifying the software’s reliability.


Bridging the gap between the development and operations teams together enhances cross-functional people-to-people connections throughout the workplace. This changed way of working helps digital tech companies form and strengthen a cohesive culture around faster and improved product development. Leveraging the DevOps philosophy allows businesses to solve more significant technical problems and be more responsive in the marketplace. Amid rising tech expectations, modernization of systems and a continuous cycle of improvement enable technology companies to develop and deploy faster.

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