Content

How the Internet Turned Us Into Content Machines
Internet

How the Internet Turned Us Into Content Machines

In the beginning, there was the egg. In January of 2019, an Instagram account called @world_record_egg posted a stock photo of a plain brown chicken egg and launched a campaign to get the photo more likes than any online image had before. The record holder at the time was an Instagram shot of Kylie Jenner’s […]

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Does Word Count Really Matter For SEO Content?
SEO

Does Word Count Really Matter For SEO Content?

In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place in the search rankings by following their recommendations for word count range. There have been […]

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How to Create Content Pillars to Boost SEO for Your Site
SEO

How to Create Content Pillars to Boost SEO for Your Site

You likely know that having an effective content marketing strategy is a must for your site. However, do you know what to do if your content isn’t generating the response you hoped for? Or if your revenue isn’t going up even though you put time and effort into creating new content? I’ve found myself in […]

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8 Top Enterprise SEO Tools For Content Optimization
SEO

8 Top Enterprise SEO Tools For Content Optimization

I write a lot of columns here at Search Engine Journal about how to optimize your content. But I rarely touch on how to do this at scale. Enterprise marketing teams, in particular, often face significant challenges when it comes to content optimization. For example, optimizing a large catalog of web pages, and the sheer […]

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5 On-Page SEO Factors To Check In Underperforming Content
SEO

5 On-Page SEO Factors To Check In Underperforming Content

The SEO landscape is constantly changing, and so is on-page SEO. As a result, we now have to think beyond just the title and meta description to optimize our pages for major search engines. There are several different elements and aspects that you can focus on. Ideally, you’ll have a comprehensive on-page SEO strategy that […]

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MarketerHire Exec on Freelancers, Content, SEO
SEO

MarketerHire Exec on Freelancers, Content, SEO

Tracey Wallace is a writer turned content marketer turned SEO pro. She was the head of BigCommerce’s content team and now serves a similar role for MarketerHire, a marketplace for freelance marketers, which launched in 2019. In our recent conversation, she addressed the post-Covid workforce, the benefits of hiring freelancers, and, yes, how to drive […]

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Visual Content Triumphs In The Agencies Search Engine
SEO

Visual Content Triumphs In The Agencies Search Engine

LONDON, Dec. 08, 2021 (GLOBE NEWSWIRE) — According to The Business Research Company’s research report on the agencies SEO services market, agency SEO services providers are focusing more on visual content, especially video content to drive user engagement. Visual content such as photo and video, and new visual content mediums such as ‘stories’ and ‘live […]

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4 Content SEO Tasks To Automate Now For Higher Rankings & ROI
SEO

4 Content SEO Tasks To Automate Now For Higher Rankings & ROI

According to Ahrefs, 91% of web content does not drive organic traffic from Google. That’s surprising. We also know that content marketing makes up the highest budget share for SEO experts. This means that a large portion of your content creator’s work may not be driving organic search traffic to your site. This stat leaves […]

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