
Technology
Hugo Boss Invests $9 Million in Green Textile Technology by HeiQ – WWD
- Deanne Drexler
- February 15, 2024
- Boss
- green
- HeiQ
- Hugo
- Invests
- million
- technology
- Textile
- WWD
LONDON — The next big thing for Hugo Boss? Green suits. The German clothing giant is putting its money behind a new type of yarn that Swiss textile and materials developer HeiQ describes as the “holy grail” of clothing fibers. Called AeoniQ, it is carbon-zapping and recyclable while its manufacturing generates near-zero waste and emissions. Boss […]
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