Does Word Count Really Matter For SEO Content?
In the world of search engine optimization (SEO), the top strategies for copywriting are continually shifting as we adjust to Google’s algorithm updates. You may have come across digital marketing experts who offer guidance on how to improve your place in the search rankings by following their recommendations for word count range. There have been […]
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Why Keywords Still Matter in SEO (But They Aren’t Everything)
Opinions expressed by Entrepreneur contributors are their own. In the early days of search engine optimization (SEO), keywords were everything. Many search engines including Google relied heavily on matching keywords and phrases in a user’s search query with real pages on the web. For example, if a person searched for “hot dog restaurant,” Google’s algorithm […]
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Why server logs matter for SEO
The majority of website operators are unaware of the importance of web server logs. They do not record, much less analyze their website’s server logs. Large brands, in particular, fail to capitalize on server log analysis and irretrievably lose unrecorded server log data. Organizations that choose to embrace server log analysis as part of their […]
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How Much Will Keywords Matter For SEO in 2022?
For years, the SEO community has been obsessed with keyword rankings as one of many viable metrics to prove the value of SEO. At the end of the day, rankings are important – but only when they drive business value i.e. traffic, revenue and conversions. Google has become much smarter and better at understanding user […]
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