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When starting a business, the first milestone is to develop a cutting-edge website that makes you stand out. While your services as a brand make all the difference, yet the website has the upper hand to entice the viewers. After all, they’re more likely to purchase as they stay hooked to your platform.
Besides enhancing the user experience, it’ll secure higher SEO rankings for your business. Although Google hasn’t been so vocal about the algorithms, it’s leaning more towards a responsive web design lately.
Unsurprisingly, designers are going the extra mile to curate and ensure a structurally organized web design in Dubai.
Before we dig into the significance of responsiveness, let us enlighten you about how a responsive web design works.
Understanding Responsive Web Design
Previously, website development focused more on desktops as smartphones didn’t exist. Recently, having a website that goes well with smartphone screens is crucial.
A responsible web design contains web pages that render seamlessly across devices with different screen sizes. It promises a comparable website experience, regardless of where users access it.
Since smartphones make up half of the website traffic, you’ll likely pay attention to this segment. Therefore, your website must be accessible and easy to navigate, even on a smaller screen. It’s the only way to convert the mobile audience into loyal customers.
Now that you know how a responsive website works, what’s more important is how it’ll help you with SEO. Search engine optimization is what promises your site the top spot. Luckily, well-responsive web design can get you there. Here’s how.
Users are likely to prioritize a website that’s easily accessible, ultimately counted in a great user experience. SEO and user experience are interconnected, so a site that aligns with the user’s device will be valuable for Google.
In addition, all the sections and pages of your site will be showcased with no hindrance, keeping the visitors hooked for long. As users get more exposure to your offerings, there’s a good chance that they’ll purchase before leaving.
Faster Page Loading
This generation loads within five seconds before a website loads. Perhaps we don’t have time to entertain the lag of their user interface or technical defaults.
At the same time, a website that takes a lot to load should be addressed by search engines. On the other hand, brands with efficient yet faster websites occupy one of the top spots on search engines.
That’s the power of a responsive web design. It makes you appear professional enough to be prioritized by everyone, including the viewers, consumers and search engines.
Lower Bounce Rates
A myth attached to the bounce rate is that it happens when users vacate your site immediately. However, the bounce rate is determined by the number of users visiting a page of your website for a certain period.
Yet, if your website makes them wait, they’ll likely leave frustrated. Even if the website loads quickly, navigating through with a specific device is hard; they’ll eventually head to the alternatives.
While bounce rate isn’t a ranking factor, it may alert you about your website being inefficient for search engines.
Eliminates Duplicate Content
If you also run a mobile or tablet version of your website, there’s a greater chance of duplication of your theme. As an outcome, it may mislead search engines when optimizing your website for ranking.
Responsive web design includes a single yet mobile-responsiveness feature to save the hassle. Due to this, you can eliminate duplicate content in case someone creates two or more versions of your site.
Boost Link Building Potential
Having many high-authority links to your site multiplies the chances of success of your SEO practices. It’s one of the most considerable points for search engines to make you rank-worthy.
Credible publishers may only wish to link to your website if your website has good features. After all, no reputable platform will send its audience to a slow yet disorganized platform.
On the contrary, a responsive web design aligns perfectly with authoritative websites. In fact, there’ll be times when they’ll reach out to you upfront.
The policy of responsive web design is familiar, yet fresh business people still need to learn about it. It’s especially necessary when you wish to create a strong online presence with a higher Google ranking. However, it’s only possible upon connecting your SEO services professionally to the way you design your website. Hopefully, this guide will back you when doing so.