June 6, 2023


Innovation Leader

What the Internet’s Preppiest Influencers Are Selling

On October 3, Sarah Patrick went apple-picking. The weather, she said, was just starting to feel like fall in her quaint Rhode Island town, all crispy foliage and cable-knit wool. Joined by her husband Kiel and their toddler Harry, Patrick plucked baskets of Honeycrisps wearing a uniform entirely New England in measure: Barbour jacket, starched button-up, jeans. 

I know all this, of course, because Patrick’s October 3rd is documented in perpetuity on her Instagram, where more than 600,000 followers tune in to observe a life much unlike their own.